This Guide is as much as it’s for entrepreneurs, for newcomers who have never created a Single Facebook post. What you believe about technology, this is the fastest gateway to gain, Skyrocket your sales and receive. Know Tips If You Want To Avoid Failure In Facebook Marketing And Advertising.
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Facebook Marketing and Advertising
Strategies for Advertising and Marketing Your Business on Facebook to Millions, Your Business or While Branding Yourself as an Influencer in 2020 and Beyond.
Assuming that you already know how big Facebook is, I will not try to convince you why you need to open a Facebook account. Besides, when you say it like that, your business needs a Facebook page, it sounds like a pretty obvious understatement. But I will give you a taste of the newest statistics and make you understand why having a decent marketing strategy on Facebook can be of huge importance for your overall business.
Although Facebook has been a big deal practically since the day it was invented, its marketing side now offers tools that we didn’t think were even possible 10 years ago. From selling services via your chatbot and promoting your product in a 360-degree video, Facebook marketing is a standard that all businesses must meet.
The fact that Facebook has 2.27 billion active users, from which 1.49 billion use this platform actively on a daily basis, is a pretty good reason why you should seriously invest in marketing your brand on Facebook. When the average person spends 50 minutes per day on this platform, you can only imagine how huge of a marketplace this network can be.
And while it is true that Facebook is one crowded marketplace, not taking advantage of the tools that it offers can be a terrible mistake for your business. Being as huge as it is, the odds are, your competition is already out there, promoting their products on this platform. Sitting this out is simply not something that your business can afford. It may seem scary, but if done correctly and with just the right amount of effort, you too could have amazing returns. Let this chapter guide your way for a successful marketing journey.
Creating Your Facebook Page
First things first, in order to market on Facebook, you must have a Facebook page up and running. By doing that, you will be joining 60 million businesses from all over the world that are promoting their brands on this platform. It sounds intimidating, I know, but that’s why this step is so important. Creating a killer page can really make a huge difference in the whole marketing process. Before you start posting quality content, you need to have a personalized page, first.
If you already have a personal account, then you probably know how this works. Pages for businesses are what profile pages are for people. People connect with people by ‘adding’ them as friends, and follow businesses by ‘liking’ their pages. Why am I mentioning this? If you, by any chance, decide to open a profile for your business instead of a page, Facebook may shut it down permanently since it’s against their rules.
To start this process, go to https://www.facebook.com/pages/creation/. There, you will see two different categories to choose from:
Business or Brand-Community or Public Figure
Assuming you are a business, click on ‘Get Started’ under ‘Business or Brand’ to start the process. The first thing you will need to do is enter the name of the Page. Think about this carefully as it is the name that people will see. There should be an option for you to change the URL, but nevertheless, choose wisely.
After you’ve chosen your name, you should choose the category that your business falls under. Fill out the details such as address, phone number, etc. and click on ‘Continue’.
As simple as that, you will be redirected to your new page. Follow Facebook’s tips for customizing your page.
The first step you need to take care of is to add a profile picture for your business. Think of this picture as your business’ identity and make sure it is something that represents your company well, like a well-designed logo. Your profile picture is the first impression that your business gives on Facebook, so make sure it is recognizable.
It is recommended to upload a photo with 180 x 180 pixels, but do not worry if you don’t have a square photo. Facebook will suggest cropping, but the important thing is that your entire logo (if uploading a logo) fits into the cropped picture.
Your cover photo, the horizontal image that is found on the top of your page, in addition to your profile picture, is what gives personality to your page. Businesses usually use this photo to promote special offerings, discounts, etc.
To upload your cover photo just click the ‘Add a cover photo’ button from your welcome menu. The best dimensions are 851 x 315 pixels, but again, you can adjust your photo directly on Facebook.
You can (and should!) update your cover photo on a regular basis. To do so, just click the ‘Change Cover’ button found in the lower corner on the right of your current cover.
To let people know what your business is all about, you will need a thoughtfully-written couple of sentences to introduce your brand. Facebook allows the maximum of 155 characters so choose your words carefully. Keep in mind that this description will also appear in the search results so make sure it is creatively descriptive.
The username is the name that appears in your Facebook URL so help customers find you more easily. You have only 50 characters for your username; make sure to use them for something unique that is not already being used by other companies.
Setting Up the Roles
Now that the foundation of your page has been completed, it is time to set up the roles. The best thing about business pages is that they are kept completely separate from your personal Facebook account. That means that you are not the only person who can edit the page. Other people from your organization can also maintain the page without having to log in through your personal account. However, it is up to you to assign the roles.
Admin. The admin of the page manages pretty much everything. From sending messages, responding to comments, publishing and deleting posts, to advertising and even assigning the roles. This person should be someone you trust the most, so choose carefully.
Editor. Pretty much all permission as the admin, without the ability to assign roles.
Moderator. Moderators can respond and delete comments, but do not have the permission to post on the page. They are permitted to advertise on Facebook, though.
Advertiser. As the name suggests, the advertiser is only in charge of the advertising part.
Analyst. They are only allowed to track the posts and see which admin published what.
Live Contributor. The live contributor is someone that can go live (when live streaming), but does not have the permission to publish or respond to comments.
Call to action is a great benefit that Facebook provides. As of December 2014, Facebook allows Pages to include a CTA button, which is a very convenient way for customers to take action with your business. Click on ‘Add a Button’ found above your cover and choose what the button should allow customers to do: get in touch, download an app, purchase a product, donate, book your services, etc. then add a link to direct them to your website, video, or another landing page.
In order for you to organize the content that customers will see on your Page, it is recommended that you add custom tabs. That way your audience will have the chance to see your photos, check for open jobs, go to your website, visit your Pinterest, etc.
In your left navigation, there is a ‘Manage Tabs’ button. Click on it to change your tabs.
Customers do not trust unverified pages, it’s as simple as that. This is not absolutely required, but if you want to add more value to your page and include a degree of authority, it is recommended. Go to ‘Settings’ ‘General’ ‘Page Verification’ to enter your phone number, country, etc. You will get a Facebook verification code to enter.
Getting Your Fans
Now that your Page is up and running, it is time for you to get your first likes. Getting a ‘like’ from a customer is them saying they are interested in what you are selling and that they want to keep in touch with your products/services and promotions. As the most successful businesses have millions of likes, your goal is to strive to get as many of those ‘thumbs-ups’ as possible.
Why Not Just Buy Likes?
It seems easier and more convenient, right? If you type “buying Facebook likes” on Google, you will be redirected to sites upon sites all selling packages of likes for a fixed price. You may be tricked into thinking that this will make your business look more successful and credible, but those likes are nothing but thin air. These so-called companies that sell these types of likes use fake or compromised accounts and click farms. You will not be getting actual likes from an audience that is interested in your product/service. It is really unlikely that any of them with engage with your content, so the only thing that buying them will get you is empty likes.
Promoting On Facebook
In order to get your likes, you need to make sure that you are actually promoting your Page on Facebook the right way. Here are some tips that will help you gain likes:
- – Make sure your username and Page name is clear
- – Go through the ‘About’ section and optimize. Include relevant keywords that will help people find you easier on Google and other search engines
- – Share your Page with your friends and get them to like it
- – Finally, be active and interact with the fans that you already have, as they will drive more traffic to your page
Promoting Through Your Website
If you are new to Facebook but have a website that already has a group of customers, do not forget to spread the word and promote your Facebook page there. You don’t have to convince them to do so; adding a page plugin on your website with built-in Facebook iframe code will allow your audience to like or even share your page without actually leaving your website.
Promoting Directly to Your Customers
Another great way of promoting your Facebook page is directly to your customers. Have a store? Design a fabulous Facebook sticker with your logo on it to know people you are online. When sending emails to your customers, include your page’s URL at the top corner of the message. You can also include the URL on your receipts. Want to get even more creative? Why not announce a promotion where you will offer discounted prices in return for a like on the spot.
Posting Like a Pro
We have already discussed the importance of quality posts. Your content is the core of social media marketing and as such, it should be posted regularly. Think of the posts as food for your Page. The more you feed it, the bigger it grows. But just as the food you eat, your posts should also be of high quality and carefully selected.
Besides the different types of content that we talked about earlier, there are also different ways to post on social media. Here are the different ways in which you can share your content with the world via Facebook:
Studies have shown that Facebook image posts are 2.3 times more appealing and engaging to the audience, so that’s a pretty good reason why you should share some quality images with your customers.
To post an image on Facebook is simple, simply click on ‘Share a Photo or Video’ below the blank post space. Alternatively, you can start typing into the blank post and then click on the camera button on the left to upload your image.
The size of the images you are going to post is not that important (although 1200 x 3600 pixels is recommended). What’s more important is the ratio. Make sure your ratio is 1.9:1 for best results.
The best way to feed your Page is to share links to your products/services. Whether you are writing cooking blog posts or sell toys, your Facebook page needs to have links of your recent product/service in order for your customers to stay updated.
You can post a link the same way you post a written post. Just paste the link into the blank post space, and then write a short and engaging description. But wait before hitting ‘Share’ just yet. To make your Page look more professional, avoid keeping the URLs. Once the link has been uploaded, delete the URL so that your post looks clean.
Did you know that it is predicted that Facebook will soon be all video? That’s no surprise really since the number of daily video views is higher than 8 billion. There are over 100 million hours of Facebook videos that are watched every day. These are some powerful statistics that show us just how engaging videos are to people on Facebook.
To post a video, the process is the same as posting a photo. Click the ‘Share a Photo or Video’ and then simply select the desired file from your computer. The recommended file format is MP4 and MOV. Then, add a line or two of text, describing or introducing the video to your audience.
Keep in mind that Facebook plays the first 5-10 seconds automatically, which means that even if a person is not thinking about watching a video, when scrolling down their news feed, they will see the beginning of your video. Try to make the beginning as appealing as possible in order to lure people to hit the play button and watch the whole thing.
Unlike posting pre-produced videos, Facebook live is a feature that allows you to stream live videos via your smartphone. To give this a try, open the Facebook app on your phone and go to your Page. Click the ‘Publish’ button and then choose the ‘Live Video’ option. Once you allow Facebook to access your camera and microphone, select ‘Continue’.
Before you actually start streaming, you need to enter some privacy settings. You can choose whether to stream to friends, the whole public or just to yourself. Once you choose that, you should write a line or two compelling people to watch your video. The line will go alongside your streaming, so make sure it is unique and descriptive.
When ready to roll, hit ‘Go Live’ and voila… You are on the air.
When you are done streaming, select ‘Finish’. This will end the streaming but will keep a recording on your Page for later watching.
But connecting with the audience this way, you show them that you care not only about making a profit, but also about their opinion and satisfaction. Engaging with your customers through Facebook Live can turn out to be a great marketing trick.
Facebook Instant Articles
Just like suggested in its name, Facebook Instant Articles means reading articles on the spot, without having to leave Facebook and be redirected to another site. This feature is great because it saves time and it is pretty convenient.
Not all businesses can take advantage of Instant Articles, but if you happen to be a publisher, this can throw a lot of good things your way.
Virtual reality for Facebook is something that you absolutely have to try if you have a mesmerizing story to tell. And if you need to promote a special place or an important experience of some kind, then you really cannot afford to pass out on this feature. Facebook Virtual Reality allows you to post 360-degrees videos for full enjoyment. This works best on mobile and it is the most appreciated if recorded with a 360-degree camera, so think about investing in a Ricoh Theta or Allie camera as a part of your killer marketing strategy.
PIN YOUR POSTS
Pinning your posts means choosing the order in which they will appear on your page. Facebook offers an option to pin a post to the top of your page so that your most important announcements/promotions are the first thing that attracts the customer’s eye when they visit your Page.
Try this out by clicking on the arrow found on the top right corner of a post you have previously shared. Then, simply click on ‘Pin to Top of Page’. Until you pin another post, this is the post that will be shown at the top of your Page.
Optimizing for SEO
If you are wondering whether your Facebook Page can affect your Google ranking, stop, because it does. And I am sure it has a way bigger impact than what you can imagine. Here is the role that a successful Facebook Page can play in Search Engine Optimization (SEO):
- – It can drive traffic to your website
- – It can attract a highly relevant audience interested in what you are selling
- – It builds links through your Facebook shares
- – It can improve your visibility with the help of optimized keywords
And if you are still not sure how this process works, here is an example:
- You post your content on Facebook (provide value)
- Your customers share your posts (building links)
- The friends of your friends notice your content (boosting visibility)
- The friends of your friends then click to see the content (higher click-through rates)
- More people visit your website (higher traffic)
- More people engage with your business (low bounce rate)
This simple example clearly shows you the importance of Facebook Marketing for your ranking on the search engines.
Keywords, Keywords, Keywords
Your Facebook content can be successfully optimized by using relevant keywords. You may have noticed how Google also lists social media results when searching for keywords. For instance, if you type in an organic cotton clothing company, you will get results for websites and social media networks of the top organic cotton clothing companies. That is because these companies have optimized their Pages and websites and included the relevant keywords organic, cotton, clothing, and company, which is how you will actually find them online.
Optimizing your content on Facebook will help people discover you and learn about your business easily. But how can you do that? There are three different ways in which you can add proper keywords and improve your business’ visibility:
#1: Optimize Your URL
Make sure that your Page’s URL contains the keywords that people will most likely use to search for your business online.
#2: Optimize Your ‘About’ Section
You may not know this, but what you write under ‘About’ on Facebook can also help people discover you online. Here is how you can ensure that your ‘About’ section is optimized:
- – Conduct research to see what are the most relevant keywords for your business
- – Choose 2 of the most relevant keywords
- – Write your description creatively, mentioning these keywords a few time
- – Make sure your Business Info is completed. Oftentimes business’ Pages are not listed at the top of Google Results because of lack of details. Make sure to enter your exact location, phone number, website, and other important info that will help customers find you.
Tip: Stay natural! Your description should contain the relevant keywords but at the same time sound warm and appealing. Do not go overboard with the keywords you find.
#3: Optimize the Post You Share
This is perhaps the trickiest part as the attempt to optimize your posts should be continuous and implemented on each post you think about sharing.
Just like your ‘About’ section, your post should also contain relevant keywords. For instance, if you are promoting a new product, conduct research to see what the most relevant keywords for that kind of products are, and include them in your post. If you are not an SEO guru, then you should seriously think about hiring an expert to have at your disposal.
The Right Marketing Strategy
And now, let’s talk some real business. Now that you know what your posts should look like and how to optimize them for best results, it is time for the real challenge of Facebook marketing – finding the right strategy, or in other words, what and when to post.
Assuming that you already know who your audience is, let’s move forward and talk about some real strategies.
If you don’t know the persona of your audience, you can use a tool called Audience Insights. This amazing tool will help you obtain behavioral, as well as demographic data of your audience, in order to determine what kind of posts people are actually looking for.
Social Media Content Calendar
If you are not using a social media management tool, then you absolutely need to have a content calendar for your Facebook posts. It doesn’t have to be anything fancy. Your content calendar can be a simple spreadsheet where you will write your posts in advance and appoint them for different times. Here are some tips for a great Social Media Content Calendar:
- – Have tabs for each of your platforms (This calendar is not only for Facebook but your other Social Media Networks as well)
- – Have a day-by-day post plan that is divided into time slots
- – Leave some columns for specific details such as the name of the campaign, images you wish to post alongside, the count of characters, a short note to remember, etc.
- – In order to keep track of large campaigns, leave room for a monthly view of your posts
Scheduling Your Posts
Although having a social media calendar can be a real life-saver when it comes to social media marketing, you will never be able to take a break if you do not actually schedule your posts on Facebook. If you plan on successfully marketing on this platform, you will need to be super-active and post regularly. That can be tricky if you are crunched for time and not always available. Thankfully, Facebook offers a great option that allows you to schedule your posts ahead of time.
The process is pretty simple. Instead of hitting ‘Publish’ and sharing your post after it has been written, click on the arrow found next to ‘Publish’ and select ‘Schedule’ instead. Enter the time and date, and you are all set.
If you have a change of hearts, do not worry, you can always reschedule or cancel. Just click on ‘Publishing Tools’ that’s found at the top of your Page and choose to Reschedule, Cancel Schedule, Backdate, or Delete.
When to Post and How Often?
Scheduling your posts is great, but if you do not actually know when the right time for posting is, it may not turn out to be that beneficial. So, when is the right time to post on Facebook? And how often should you share your posts?
If you came here looking for a clear-cut answer that will apply to your business, let me break it to you – there isn’t one. When and how often to post on Facebook depends on many factors: whether your audience is in the same time zone, your location, your main goal, what your business is about, etc. However, there are some tricks to have up your sleeve.
Stick to the Rules of Thumb
WHEN TO POST:
The rule of a thumb is that your posts will be seen by more people if you shoot for between 1 p.m. and 5 p.m. on weekdays, and between noon and 1 p.m. on the weekends.
The best days for posting on Facebook are Saturday and Sunday, followed by Friday and Thursday, so save your most important posts for these days.
People seem to be happier on Fridays, so save your cheerful and upbeat posts for this day.
Statistics say that posting on Facebook at 3 p.m. will get you the most likes, while the 1 p.m. posts will bring you more shares, so have this in mind when posting.
HOW OFTEN TO POST:
When it comes to how often your posts should be, the rule of a thumb is between 1 and 2 posts per day. You may think that posting frequently will bring more engagement, but it is quite the opposite, actually. Studies have shown that frequent posts bring a decrease in audience.
Another rule of thumb is that posting more than 1-2 times a day can be beneficial only for the successful companies that have more than 10,000 followers. Posting more than 2 times a day for companies that have less than 10,000 likes can bring 60% fewer clicks, statistics show.
You need to remember that quality trumps always trumps quantity, so do not obsess yourself with how frequent your posts should be. Instead, make sure that your content is well-crafted, created for the right audience, and consistent.
A bot is an AI program that people communicate with in order to ask for some info or automatically complete a certain task. Facebook bots have completely taken over the Messenger and are especially important for businesses.
The same way people use Messenger to chat with friends, they can also use this platform to communicate with bots in order to ask for updates, change a shipping address, ask for working hours, order items, etc. By getting rid of never-ending scrolling down the company’s page in order to find what they are looking for, communicating with bots makes the shopping experience much more convenient for customers. In fact, half of the people are interested in shopping from an artificial bot, so make sure you add a chatbot to your Facebook Page.
There are a lot of platforms that can help you create a chatbot. Chatfuel.com is one of the most popular ones.
Leads are potential customers. They are those people that have already shown interest in your product or service but are not paying customers just yet. For instance, if someone has subscribed for a free trial, have downloaded a free chapter of your eBook, or has signed up for a demo product, that person is a lead.
In order for you to actually turn your leads into customers, you need to have a good strategy about how to generate leads and post content that they will find attractive:
- – Posting landing pages for special offers
- – Scheduling Facebook events for an upcoming webinar
- – Creating and posting videos that will advertise special lead generation offers
- – Posting Facebook Lives in order to remind your audience for upcoming events
- – Share blog posts that have already proven to generate leads
Of course, you need to be careful not to overdo it. Not all of your content should be lead generation. Mix things up and come up with the right balance that works best for your business.
Facebook Lead Ads can be used in order to gather Facebook lead info. This is a great feature that will grant access to your special offers to your audience, without the need to leave the Facebook app.
Tracking Your Results
Now that you know a few tricks that can get you more clicks, likes, and shares, it is time to learn how you can check to see if your marketing efforts really pay out. Your marketing strategy will not a proper plan for tracking the results will involve a lot of guesses and maybes, which can result in underachievement.
For that purpose, Facebook has created a great tool called Facebook Insights that can help you analyze, track, and measure your success.
To enter this tool, select the ‘Insights’ tab that is found at the top of your page. Once you do that you will be brought to the ‘Overview’ of your Page,
which is your Page’s activity for the last week. You can take a look at this, but if you want to check out some more specific details, you will need to go through the tabs on the left.
Likes. The Like section will show you how many likes you’ve received so far for each day. You will see a graph that will show your performance. There you will find the Net Likes graph, which is what you should be interested in most, and that is the number of likes minus the number of unlikes.
Reach. If you want to see how people engage with your content, check out the Reach tab. There you will find a graph of post engagement that is divided into organic traffic (traffic that occurs naturally) and paid traffic (the traffic that you pay for and target directly to specific consumers through advertising).
Page Views. This will not only show you the number of times your page has been visited, but also how those people got to your Page. Additionally, here, you can also learn about what people usually do after landing on your Page.
Posts. This is probably the most useful option that this tool offers, as it helps you learn about when your followers are online, which can be super helpful during your process of scheduling posts. Posts show your fans reactions, comments, shares, post hides, reports or spams, engagement rate, etc.
If you want a quick check of the success of your posts without having to go through Page Insights, simply click on ‘People Reached’ that is found right above the ‘Like’ button, and you can go through post details immediately.
Advertising on Facebook
To advertise your products or services on Facebook, you have to complete a process of three different elements:
- Ad Sets
This chapter will help you learn all about Facebook advertising and how to maximize the results with the minimum budget and effort.
Facebook Ad Campaign
Before you begin the process of creating an ad, Facebook will ask you to select your editor of choice, which will be Ad Manager or Power Editor. They both have their ups and downs, depending on what you are looking for. The Ad Manager is used the most as it is more versatile, but if you are a large company and looking for increased precision and control over multiple campaigns, then Power Editor may be a better fit.
For this purpose, let’s imagine that you are satisfied with the Ad Manager. In the right upper corner of your Page there is a drop-down menu. Click on it, and then select ‘Create Ads’.
There, you will be prompted to choose an objective for your campaign. You will find 11 objectives in total, divided into 3 categories. Choose the one that suits you the very best. The initial process of starting a campaign has been completed.
Once the initial process is over, you should then go through the steps of defining your audience, setting the budget, and scheduling and optimizing the ad set.
If you have used this tool before, chances are your audience is already remembered by Facebook. If not, enter specified info like gender, age, location, and language of your target audience. After that, you can add more filters by, for instance, targeting only the audience that has liked a specific page, or something like that.
Make sure that it is the ‘Automatic Placements’ selected under ‘Placements’.
There are two budget typed to choose from:
Daily Budget – If your goal is to advertise continuously, then choose this option. Enter how much you’re familiar with spending a daily basis for this ad.
Lifetime Budget – Choose this option if you have a specified amount of time that you wish to run the ad for. Here, your budget will be spread evenly for that time period.
Now it’s time to schedule your ad set. You can either choose to start the advertising process immediately or schedule a start and end date for your ad.
Click the ‘Show Advanced Options’ button and choose your preferred optimization. Here, you choose the option that you want your advertisement to be optimized for so that Facebook can show the add to people that will pay attention the most.
If you are all set, click ‘Continue’
Creating the Ad
Now it is time to select the format, text, media, and links, and create your Facebook ad:
First of all, choose your desired format options. Facebook will show you suggestions (carousel, single image, slideshow, single video, etc.) so select the one that looks the most appealing to you.
Now that you have selected the look of your ad, upload the assets and write a captivating ad headline. Facebook will give recommendations for the design based on the selected format.
Tweak, polish, preview, and finally, finish the creation.
Tips for Successful Advertising
Here are some tips that can boost your advertisement process and, in turn, boost both the organic and paid traffic:
Focus on Videos
Video ads bring far more clicks than the image-based ones. How-to videos, customer-testimonial videos, and tasteful product demonstration videos can help you generate a lot of business.
Go for Lookalike Audience
A lookalike audience is a group of people that is very similar to another group. This is a great advertisement trick, as you can actually create a list of customers (or even leads) and upload that to Facebook to create your lookalike audience. To upload this, go to your Ad Manager, open ‘Audiences’ and choose the ‘Lookalike Audience’ option.
When Retargeting, Be Specific
When retargeting your audience, do not just retarget them as a group, but try to get as specific as possible. Depending on what you are advertising, try to choose, for instance, only those people that have visited a specific part of your website, or purchased a specific type of product.
Install the Facebook Pixel
Facebook Pixel, the key tool for Facebook advertising, is a simple code that you place on your website that collects the data and enables you not only to keep a track of your conversions, but also to build audiences, optimize your ads, and even remarket.
To create your Facebook Pixel, go to your ‘Facebook Events Manager’ and choose ‘Pixels’. Then, click on ‘Create a Pixel’, enter the name of your Pixel, and click on ‘Create’.
To add the Pixel to your website, you will need to install some codes on your website, but that mainly depends on the platform you use.
If you are using an e-commerce platform, this can be done easily as Facebook will offer you a Help article that will explain the whole process.
If you are working with a developer, you can choose the option to Email Instructions to the Developer.
You can also choose to Manually Install the Code Yourself, in which case you will need to copy and paste the code into your website’s header code.
Try the Call out Method
It may sound clichéd, but calling out for people’s attention seems to be a trick that’s as old as time. But who cares as long as it works? Try to start the ad with a couple of questions that will call out your audience.
For instance, if you are promoting your weight-loss book, you may want to start like this: “Tired of eating bland greens for the sake of your flat belly? Want to have both- a satisfied tummy and a lean figure? I have the perfect solution for you…” and then add a couple of words that describe your book.
Another perk of this method is that it can serve as an additional tool for targeting audiences. Here, for example, the target audience are those people whose diets are inefficient, who are always hungry and miserable and are looking for a better way to lose weight. Which is precisely what you’re providing.
Stick to the 20%-or-Less Text Rule
It was Facebook’s rule to automatically disapprove those image ads that had more than 20 percent of text. They might not be so strict anymore and sometimes even allow such ads, however, it is a fact that people respond better to the visual. Try to keep the text to a minimum by choosing the right words carefully, and make the image the star of your advertisement.
The Boost Post
Although not exactly an advertising strategy, the ‘Boost Post’ option that Facebook offers is another great way in which you can, well, boost your post. When to use this? Unless you are a super successful company with millions of fans, chances are you need to press the ‘Boost Post’ from time to time. When your post does not drag enough traffic to your page, it is time to use additional tools to boost your organic reach. The ‘boost post’ button will not only help you increase your organic traffic, but it will also give you the opportunity to reach a wider audience.
Of course, boosting your post and promoting it on Facebook will cost you some money. But if you think that it’ll break the bank, you cannot be more wrong. Just like with Facebook ads, you get to set your own budget, so in the end, you pay the amount that you are actually comfortable with. The minimum amount is $1 per week, but keep in mind that the more money you spend, the wider your targeted audience will be.
Step 1: Choose Your Post
Whether it is the one you are crafting at the moment or an earlier post, choose the one you want to present to your audience and hit the ‘Boost Post’ button that is found in the lower right corner of your post of your choice.
Step 2: Target Your Audience
After choosing the post you wish to boost, Facebook will give you the option to choose options for targeting the right audience for you. You can easily create a custom audience by selecting the ‘Create New Audience’ option and defining it as you would like by setting the age range, location, specific interests, and other important factors.
Step 3: Set Your Budget
After defining your audience, you should have a pretty realistic idea of how much you need to spend for your boosted post. Again, you can spend the minimum of $1, but know that higher budget equals to higher reach.
Step 4: Set the Duration
You will then need to select the number of days you want your post to be boosted. The default is set for 1, 7, and 14 days, but you can also enter a specified date.
Step 5: Preview the Boosted Post
Now is the time for you to take a look at your ad and make sure that everything looks good (links work, it is error-free, etc.) as this is your last chance to correct any mistakes before your post actually goes live.
Step 6: Choose Your Payment Option
Choose the method in which you are planning to pay for your boost posts. Fill out the details and click ‘Continue’.
Step 7: Boost
Finally, you are ready to boost. To Confirm the status of the article You’ve promoted, it is possible to check the Delivery’ column below Ads Manager’
Image from Pixabay